Against this depressing background, a new much stronger form of retail is emerging.

F-tail, which is the successor to the e-commerce revolution, is an integrated multi-channel approach to retail, where retailers grow in importance and value by defining a new level of relevance to their customers, generally combining physical stores with e-commerce.

F-tail is the future of retail.

The Future of Retail

f*ck fast fashion
f*ck fast fashion

The rapid growth of e-commerce over the last few years, has been accompanied by a dramatic reduction in the number of physical stores. Many high-streets that once bustled with shoppers, have become a deserted waste-land, punctuated by a tumbleweed of service providers, such as nail bars, hair salons and fast-food dispensers.

Welcome to f-tail

We connect exceptional brands with retailers that truly value quality and uniqueness.

A stylish concept store interior showcasing curated high-quality products with warm lighting.
A stylish concept store interior showcasing curated high-quality products with warm lighting.
For Brands
For Retailers

We partner with top retailers, developing tailored offerings that elevate a unique customer experience.

People still love to shop in specific situations.

Every store must understand the drivers for their customers and answer the question of how they provide a more exciting place to shop than anywhere else, both physically and online.

We work with stores to develop their niche and then to maximise their offering, revenue, growth and shareholder value.

a man riding a skateboard down the side of a ramp
a man riding a skateboard down the side of a ramp
Increasing the relevance of stores to their customers
Connecting brands with stores

We bring brands into the right stores, from concept shops to large department stores and resort locations.

We specialize in placing unique merchandise where it matters most, helping brands find their perfect retail home, increasing access to consumers who truly value their products.

Brand Development

Connecting unique brands with top retail stores.

A stylish concept store interior showcasing curated high-quality products on elegant shelves.
A stylish concept store interior showcasing curated high-quality products on elegant shelves.
Targeting

Working with a large pool of retail buyers to add value.

Scaling Sales

Developing sustainable business models that work internationally.

Relationship Building

Managing resources to target the right stores.

Store Optimisation

Optimising store focus for a refined and profitable experiences.

Brand Introduction

Helping stores profile their customers tastes and potential.

Retail Development

Helping stores craft offerings that delight customers.

Customer Focus

Enhancing shopping with unique, quality brand selections.